This bra knows when you’re in love. Or does it?
The video ad features some so-called human sexuality specialists, who say that when women fall in love and get excited, the adrenal medulla secretes catecholamine, which stimulates the heart. An app receives heart rate information to analyze via Bluetooth from a sensor in the bra. When the “True Love rate exceeds a certain value, the bra hook is unlocked automatically.” Voila.
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